Performing Market Research

Table Of Contents 1 ¡V Introduction         3 2 ¡V The Major Methods Of Conducting Market query         3 3 ¡V Pilot Survey         8 4 ¡V Analysis Of Results From Survey         10 5 ¡V Bibliography         13 6 ¡V Appendix 14 1 ¡V Introduction Market interrogation is a cost-efficient way of remarking step forward what people believe, think, want, want or do. It is information that cannot usually be obtained from any opposite source. CleanChew mumble is a new yield, which incorporates toothpaste so that people do not need either a toothbrush or irrigate to clean their teeth. This report will outline the study methods of conducting grocery research and then be followed by a low-pitched survey. The results will then be analysed and produced as graphs. 2 ¡V The Major Methods of Conducting Market query There ar deuce types of information market research can find out: „h Quanti tative information, which answers questions about the quantity of something, for simulation ¡¥What section of children drink a certain sort of low-down?¡¦ „h Qualitative information, which answers questions where an opinion or judgement is necessary, for physical exertion ¡¥What do customers like about a particular product?¡¦ two types of information can be hoarded as a result of: „h PRIMARY RESEARCH, or field research „h SECONDARY RESEARCH, or desk research (What Is Market Research?

[Accessed 17/03/02]) Primary Research Methods Primary research is the prayer and collation of original info. It in volves direct contact with potential or exis! ting customers. This research will usually have been course of study and carried out by the people who want to use the info; it is first hand. It can be expensive way to get together information and will usually be for a specific purpose. QUESTIONNAIRES Questionnaires form the basis of most primary research. Questionnaires may be conducted face-to-face, for example on the street, by telephone or by post. Deciding what questions to ask is difficult if you are to be indisputable of obtaining... If you want to get a full essay, tell it on our website: OrderCustomPaper.com

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