Ninja Turtles

Chapter 8 gross sales furtherance right of for the first time publication © 2011 Pearson Canada Inc. Learning Objectives 1) 2) 3) Distinguish between consumer advancements and peck fore motions Describe the steps in the sales advancement think process measure the role of consumer promotions in achieving particular securities industry communications and marketing objectives (continued) Copyright © 2011 Pearson Canada Inc. 8 -2 Learning Objectives (Continued) 4) 5) 6) treasure the role of sell promotions in achieving specific marketing communications and marketing objectives Outline the nature of various consumer promotion and trade promotion activities Assess various criteria for integrating sales promotion strategies with other integrated marketing communication strategies Copyright © 2011 Pearson Canada Inc. 8 -3 Sales advancement Sales procession an activity that houses especial(a) incentives to bring abo ut contiguous response from customers, distributors, and an organizations sales force Consumer promotions business promotions Copyright © 2011 Pearson Canada Inc.

8 -4 Consumer Promotion Consumer Promotion incentive(s) offered to consumers to stimulate purchases or encourage loyalty express demand created by directing promotional activities at consumers or final users, who in turn instancy retailers to supply the harvest or service Copyright © 2011 Pearson Canada Inc. 8 -5 Trade Promotion Trade Promotion an incentive offered to channel members to encourage them to provide mar keting and merchandising support for a part! icular crossing Push demand created by directing promotional activities at intermediaries, who in turn promote the product among consumers Copyright © 2011 Pearson Canada Inc. 8 -6 Sales Promotion grooming Sales Promotion Planning involves developing a plan of action for communicating incentives to the set aside target markets (consumers and trade customers) at the right time Adopts a short-term...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper