Young Girls in the Media

Never before has the intimateisation of teen ladys in the media been as prominent, explicit and had such dogged harm on girls and women. 9 out of 10 girls say the mien industry and the media place a lot of pressure on jejune girls to be thin (spark steer video). Ladies and gentlemen, I am delighted to shoot this opportunity to present my seminar to you on how the innocence of young womanishs is exploited and sexualised in commonplace culture, particularly in advertising. It is recognised that Australians now spend in excess of 89 hours per week or almost 80 per cent of their waking hours consuming media (who 2012).The sexualisation of girls has been a topic of interest to many over past years, from the 1953 creation of the Barbie doll, the 2001 epidemic of BRATZ dolls, to the controversial perfume advertisements Daisy and OH LOLA By Marc Jacobs enforces the government suppuratency that young females are positioned to be sexual objects. The unrealistic representations of young women as sexual objects which is portrayed within the social media, is not scarce destructive to girls, but is also counterproductive to the wider community. But what exactly is sexualisation?Sexualisation refers to make sexual, gift with sex, or attribute sex to (Princeton. edu), not something that is commonly associated with when making deferred payment to young women and babyren. Sexualisation is ever present in modern media and we are pliable to images of women and children where the emphasis is on attraction, appeal, and seductiveness. The increasing sexualisation of the federation in which we live, with a special(prenominal) focus on female sexuality representation, plays an influential theatrical role as to how young women portray and perceive themselves.The images of women we see in mainstream media portrays to a child that they should convey a higher level of sexual maturity far-offther beyond their years in order to be considered attractive and beautifu l. These fascinations crumb cause severe social implications for young girls, which can potentially be harmful. This in turn can shape our ideologies and beliefs as to what it means to be a woman and the need to conform with society. publicize plays an integral role in the popularity of a particular product and this is created through with(predicate) the use of legion(predicate) sense alluring factors such as colour, sound and the overall physiological attraction of the product.In 1953 the fictitious character Barbara Roberts was born into society, commonly known as Barbie, Barbie portrays the pre-conceived faultless connotation of corporeal appearance macrocosm tall, blonde and white-haired(a) and living a luxurious lifestyle complete with a tropic pink Ferrari. The advertisements for Barbie are gender specific targeting specifically females, this is insinuated through the use of the colour pink throughout the entire advertisement connoting a dream-like toss off of endle ss clothes, shoes and pink glitter which you can only fuck if you purchase and play with a Barbie doll.It is estimated that over a billion Barbie dolls adjudge been sold worldwide in over 150 countries, with three Barbie dolls being sold e real second (Barbie. com). Not only is Barbie tall, thin and physically attractive, she has access to every luxury item imaginable to counterpart her supposed perfect life. To further highlight the connotation of Barbie, the exceedingly attractive and deemed perfect boyfriend, Ken Carson, also accompanies her promoting to young girls that in order to advance in life you must be either married or perplex a boyfriend.This unrealistic and completely inaccurate depiction of reality only further entices severe social implications, and promotes girls to coiffe in attire far beyond their years. Barbie dolls are predominantly targeted to stark young girls surrounded by the ages of 6-12, influencing what they see they should look like, and what kin d of life they should lead. Perfumes are the perfect ground for aesthetically pleasing advertisements as it cements in the viewers mind what to expect when they wear off the desired perfume. The Oh LOLAPerfume advert from Marc Jacobs, staring teenage actress Dakota Fanning was pulled in the joined Kingdom ruling that the imagery is guilty of sexualising a child (research annex here). The full name of Jacobs fragrance is LOLITA, the word Lolita means a sexually precocious young girl a young girl who has a very sexual appearance and behaves in a very sexual way. The model is seen to be wearing a short wan coloured lace dress with the hem raised to the mid thigh, place up the renowned fragrance shaped like a vase attribute a blooming pink flower which rests in her lap between her legs.There are connotations regarding the strategic and sexual undertone to the placement of the flower. As to the professed age of the model, she looks exceedingly young, this is used to sexualise and e xploit the innocence of children consequently preying on a childs lack of knowledge. This is in turn demeans and demoralises women through denoting them to have child look attributes. Marc Jacobs refers to his Oh LOLA ad as sensual and seductive. just the meticulous choice of actress also influences the audiences view as she appears young and innocent.Advertising for his interest perfume Daisy also generated fierce debate as to the sexualisation of the young female models as they are seen reclining provocatively on horses, smiling suggestively at the camera whilst wearing transparent dresses. The music accompanying the ad Dream A Little Dream Of Me is also very evocative and further promotes the sexual nature of the advertisement. DAISY VIDEO Overall this advertisement presents an unjust view of females in the media by sexualising them through portraying women as objects rather than people.Studies have prove that these negative images in the media and the messages they send have significant impacts on the lives of young people. Mental health professionals are increasingly disturbed about the popularity of sexualised images in the media encompassing children and young adolescents displaying traits originally associated with adult sexuality (apa. org). The unrealistic representations of gender particularly that of young women portrayed in the media is not only harmful to girls themselves but also to the wider community.The exploitation of girls as sexual objects can stick out insufficient development of the adolescent brain mounting the risk of depression, take disorders, low self-esteem and self worth and even teen suicide, impacting children and their families (who 2012). Furthermore, 31% of girls admit to starving themselves in order to loose weight (spark summit video). These images are detrimental to an adolescent mind as it promotes belief that physical beauty and sexual attractiveness is expected in our society.It is clear ladies and serviceman fro m these examples, and the medical research that the media, fashion and marketing industries aim to achieve amplification by glorifying the most unrealistic body types, despite the fact that this encourages innocent and naive young children to regard this as an ideal image to get through towards. It is without a doubt that the media is aware of what are they promoting regardless of age as many people conform to the idea that sex sells.The construction of sexualised advertisements and images influences girls to dress and act sexy and seductively as it is considered the social norm and acceptable within society. Therefore I urge you, as members of the Australian Media Council and Advertising Bureau, to shift towards a more diverse representation of women in popular culture, advertising and media texts that lure away from the sexualisation and innocence exploitation of young women. This volition not only assist young women, but all of society to rise above the limiting expectations and social implications of this form of marketing.