Pricing Strategy and Distribution Essay

nature ravisher Price strategy depart be the penetration scheme for my result. Penetration is pricing pathetic to stimulate the sales, encourage trail, and trigger by word of mouth. Nature Beautys mineral demolish foundation will not be a current product that no company has equivalent to. We will need to start by gaining the religion of the consumers by word of mouth and different trade strategies to the targeted customers. This way once the product has some buzz and customers appreciate the products evaluate, we can price the mineral pulverise foundation at higher(prenominal) price do to the demand of the product.The competing cosmetic company has a similar product that claims help the skin improve. This company will be established in the cosmetic industry and customers will sacrifice practice in them. We at Nature Beauty are striving to suffer a powerhouse cosmetic line so we can price according the economic shelter we retrieve we hold. Penetration strategy is t he best the company because there are a lot of other producst that paying attention the mineral powder foundation and other general everyday hygiene use type of products that regard to bring out.With this strategy we can price the other products low as well and hopefully with the trust of Nature Beauty mineral powder foundation gains it will help us introduce them. tear downward(a) though Nature Beauty can be considered a luxury cosmetic, we also want it to suffer a necessity to the consumers as well. We want the demand for it increases by making the consumers tone of voice like this product is a need and want them to live by this Brand. Penetration strategy will also move around with medium pricing range. Medium is a competitive approach.Pricing the mineral powder foundation could be slightly price above or slightly price below. Nature Beauty picks slightly below. This goes into the theory for starting off low in and gaining value to price higher. We want the customers to r ecognize this product as safe and efficient and more valuable compared to the leading cosmetic competitor. I believe we will have to start out as an alternative cosmetic and show that we are just as darling or a better brand. Also with the feedback from the customers feedback and response to our product, can determine the value of its offering.The leading competitor pricing strategy are mostly medium or high careen towards the Skimming theory. You have companies like Revlon, Cover Girl who are well known, easy, and are very loving to the consumer at your local drug store or even supermarkets. They put off a new product and it is the priced high and after a while you will see the product come down then maintain at lower price. Nature Beauty is pricing tactics is Value pricing. agree to EZine articles. com, Value pricing is a strategy that businesses with a high value product or assist use.The strategy is to sell the high value product or service at a low, value price. Note this price is not to be below cost but at what the customer would perceive to be a low price. Nature Beauty believes this a good fit for its product because solely of the products are really good, safe, and highly effective. Also Ezine articles mentioned that Customers perceptions are influenced by the value they perceive in the kind between the attributes of the product or service and the price they will have to pay for that product or service.Customers also are influenced by price comparison amongst similar products or services. Nature Beauty provides a product that conceals the unwanted blemishes, scars, tattoos, and gives you a even flawless skin tone while with the unsocial extracts, and organic ingredients helps improve your skin for a softer and clearer skin. We believe if the consumers see the attributes that this product have and also trust the other product that compliments the mineral powder foundation, we will price higher to the true value of the product.Even though we ar e using the Value pricing tactic, Nature Beauty believes we are a good brand and want the consumers to believe that we are high quality with a good price. In the psychology of pricing the price is a clear, tangible cue, higher the price set the highest expectation. However, even though its easier to start high and lower prices later down the line, depending on sales of the products, we dont want to jump the broom on the price set. We believe that we meet the expectation for a higher price and will strive to become a brand that can set a insurance premium price like it leading competitors.Nature Beauty does want to use the theory framing on the products that compliments the mineral powder foundation. Framing is pricing higher prices and then discount to make the consumers feel better. There will be promotions that will give consumers the chance to try these products such lotion, facial cleanser, truelove bar soap, make-up remover wipes, and future idea products for free or at a dis counted price. But they will not always be on sale. Nature beauty will push these products out one by one starting out high then discounting them after we introduced the new and latest product.