Uht Milk Essay Example for Free

Uht Milk EssayI, the undersigned, hereby decl are that the project report en entitle To study and analyse the consumer port of ultra heated take divulge across Tamil Nadu written and submitted by me to University of Pune, in the partial fulfillment of the requirement for the award of degree of Masters of Marekting Man shape upment under the guidance pf Prof. A. Ramakumar. This is my sea captain work and the conclusions drawn on that pointin are based on the material collected by myself. Place Pune DateAruna Sampath Kumar CERTIFICATE This is to certify that project titled To study and analyse the consumer behavior of Ultra heated draw across Tamil Nadu at Cavin Kare Pvt. Ltd is a bonafide work carried out by Miss. Aruna Sampath Kumar, 2nd class MMM student of Sinhgad Institute of Man long timement, Vadgoan, Pune in partial fulfillment of MMM degree of Univeristy of Pune. She has worked under our guidance and direction. Signature of DirectorSignature of Project Guide Dr. Da niel PenkarProf. A. Ramakumar DateDate Place PunePlace Pune ACKNOWLEGDEMENT I take this opportunity as privilege to express my deep sense of gratitude to Dr. Daniel Penkar Director, Dr. Rupali Jain- Jt. Director and Dr.Shivaji U Gawade- Head Research, Sinhgad Institute of Management, Pune for their continous encouragement, invaluable guidance and help for completing the redeem research at work. They have been a source of Inspiration to me and I am indebted to them for initiating me in the field of research. I am deep indebted to Prof. A. Ramakumar, my project guide, Singhad Institute of Management , Pune, without his help completion of the project was high uply impossible. I take this opportunity as a privilege to provide my deep sense of gratefulness to Mr. Aldrin Joseph-Marketing Manager of Cavin Kare. Pvt.Ltd. Their encouragement and valuable guidance are gratefully acknowledged, I would overly like to thank Mrs. Jessima Yasmin-Product Manager, for guiding and reinforceme nt me throughout my project. I would like to acknowledge all my family members and friends for their help and support. Lastly, I convey my gratitude to all those who directly or indirectly related to this project and helped me to blast this project report. Thanks and regards, Aruna Sampath Kumar INDEX Chapter No Contents Page No * Executive Summary 1 Introduction 1. 1 Introduction 1. 2 prey of the Study . 1. 3 Scope of Project 1. 4 Limitations of Project 2 Conceptual Background 3 compose of Organisation 3. 1 Corporate Profile Cavin Kare Group 3. 2 Partnerships 3. 3 Various commemorates under Cavin Kare 3. 4 Cavin Kare Diary Division 4 Research Methodology 4. 1 Source Method of info collection 4. 2 Method of tuition collection 4. 3 Sampling Design 5 entropy Presentation, Analysis Interpretation 6 Findings, Suggestions and Conclusions 6. 1 Findings 6. 2 Suggestions 6. 3 Conclusion * Bibliography * Annexure .Executive Summary The project s narled working with the core Marketing Department of the company, and worked as part of the securities industrying team that is feeling at launching the Ultra heated Milk (UHT draw) also known as tetra pack take out in TAMIL NADU. Initially, we had to understand the various players in the market place, the marketing strategies and also the various pricing a languish with packaging techniques used by the players such(prenominal) as nestle, Amul, Vijaya, Britannia, etc. We tried to analyse the gold amount of milk according to the respondents and what aspect do they apprise the most in their daily cup of milk.The project involved in Idea fantasyion, crop development, firming up communications, reflecting the same with external agencies that include the IMRB and media agencies such as Ogilvy and Mathew During the project, I have independently conducted and provided findings and recommendations through a qualitative research covering more than 50 respondents, via uncomplicate d data collection method such as questionnaire and personal interview. The respondents were of various stratums such as double income no kids, house-wives, bachelors, students and health conscious individuals.The later(prenominal) stage of project involved conducting 5 In-depth interviews amongst UHT users, who were asked questions in detail about various parameters and characteristics they would look in a sassy player within the break market of UHT. A focus group interview with more than four respondents about their experience with using UHT milk and comparing it with non-UHT milk users were conducted. The project involved understanding the reasons for using UHT milk and the awareness level amongst UHT milk users, and the price sensitive index in the UHT effort.Also, key reasons for respondents keeping away from daily ingestion of UHT milk. The findings gave brief highlights that in the current scenario, according to respondents the UHT milk is used or preferred as a contingen cy harvest-home, or during crisis situation. The important factors which respondents or consumers necessitate date buying UHT milk. Few factors such as price matters the most during the corrupt of UHT. Secondly, the longer shelf life and easy availability are contiguous important consideration parameters in purchase of UHT milk.The secondary data for the project was collected through journals, magazines and internet research. However, macrocosm a niche market, the secondary data availability was comparatively less. The project involved a complete exposure to milk industry and fast moving goods industry where detailed concept edifice was structured. During the conduct and completion of the project, certain limitations have been also encountered. The same have been mentioned below. We have also suggested some recommendations in order to reduce the limitations encountered. Chapter 1 Introduction.11 Introduction The project involves a detailed understanding of consumer perception s and the key factors affecting the consumption pattern of consumers. Consumer Research is the systematic collection and analysis of consumer information for the purpose of important decision making in marketing. Consumer Research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, for each one atom like product mix, distribution mix, price effectiveness of an advertisement campaign or consumer acceptance of a product.The above mentioned factors have been take into consideration while formulating the questionnaire for the research project. Cavin Kare. Pvt . Ltd is rolling into the markets of Tamilnadu with new milk variants(toned milk, double toned, measuring stickized, low fat) flavoured milk and curd. The conclusions of this project will help the company to introduce the Tetra pack milk, which is made after an ultra heated temperature, where there in no bacteria and the shelf life of the milk is very high of approximate ly 180 days. 12 Objectives of the study.* To understand the general perceptions of the milk consuming population about UHT milk. * To study the consumption pattern of UHT milk. * To broadly, understand the key reasons for minimal consumption of UHT milk. * To do the free-enterprise(a) analysis of UHT milk product in Tamil Nadu. 13 Scope of Project * The project being a qualitative and quantitative in nature maintains a wide scope to the research for signifi dirty dogt findings and conclusions. * With the recognition of consumer perceptions and consumer behaviour for Ultra Heated milk, the scope and practical application of the project has been fountainhead widened.* The insights from the project female genital organ be used for new product development for the company i. e. the tetra pack milk, or the UHT milk, as the stage in a new development process- the concept development and consumer testing is already conducted during the research process. * The findings and conclusions o f the project give emphasis on various parameters which square up the consumer behavior such as cultural factor, social factor and personal factors. * A Survey Research, which is used in the project, is a communication onrush, which involves questioning respondents and recording their responses.It is the most versatile approach for the collection of abstract information of all types. * It offers an economical and efficient means of learning opinions and attitudes, intentions and expectations of respondents * Interpretation of question by the respondent can greatly castrate the responses. 14 Limitations of Project * Research was conducted in certain part of Tamilnadu and the respondents have given a voluntary response. * Certain limitations has been encountered while doing the project collectible to which information collected and conclusion that was arrived on it were as follows 1.Due to the stiffness in time, very less chance of interaction with a huge phone number of Ultra H eated milk consumers were possible. 2. The data collected were according to the convenience of the respondents and the major hurdle was time management. 3. Some cases respondents were also not willing to give answers of few questions which were open ended questions. 4. The two month research process was comparatively less for studying the entire consumer behaviour of the Ultra Heated milk. Chapter 2 Conceptual Background About the Milk and Milk Product IndustryIndia is the largest manufacturer of milk in the world with an estimated production of 91mn tons in FY03. The industry has maintained a high put upth of milk production of about 4-5% per annum in the last two decades, especially after Operation Flood. Food and inelegant Organization has projected Asia and Latin America to be the focal points of milk production growth, primarily due to high consumption, low- be and non subsidized exports. India also has an inherent utility of being amidst major milk deficit countries in Asi a and Africa.Major milk importing countries are Bangladesh, China, Hong Kong, Singapore, and Thailand. Major Players in the Industry The packaged milk particle is dominated by the regional and national level dairy cooperatives. These dairy co-operatives collect milk from the various small-scale vendors, pack it and distribute it under their flaw name. at that place are certain standards set and tests conducted before the milk is collected from the vendors. The milk is well-tried for its fat content, taste, color, odour, quality (organoleptic test), acidity and specific gravity (water content).The standard specific gravity for cow milk is 1. 0295. The largest player in the milk market is Gujarat Co-operative Milk Marketing Federation (GCMMF) with its brand Amul that is a national level co-operative. The some other National Co-operatives are Andhra Pradesh Milk Marketing Federation (APMMF) with its Vijaya brand, Karnataka Co-operative Milk Marketing Federation (KCMMF) with its Na ndini brand and Aavin (UHT milk) in Tamil Nadu Co-operative Milk Federation Ltd. There are numerous regional dairy cooperatives with their local brands.Gokul, Varana in Maharashtra, Saras in Rajasthan and Verka in Punjab, are the prominent ones. There are a few hugger-mugger players such as J K Dairy, heritage Foods, Indiana Dairy, Dairy Specialties, etc. A few MNC players have recently entered the market. Britannia attempted to foray into the refreshed pouch milk market nationally, but has withdrawn from most markets after receiving a poor response. Nestle, Britannia and Amul have forayed into emerging segments such as Ultra Heated Treatment (UHT) and flavored milk. Ultra Heat Treated (UHT) milk is becoming popular and is estimated at Rs1. 5bn.Major players in the UHT milk market are cooperatives like Amul (GCMMF) and Vijaya (APMMF) and offstage players like Britannia and Nestle. National Dairy Development Board (NDDB) has also entered this market under its Mother Dairy brand. Another category of milk, which has a small market, is flavored milk (fat content of around 3%). The main brands in this category are GCMMFs Amul Kool, Aareys Energee, Britannias Milkman and Nestles Fruit n Milk. Condensed milk is a popular ingredient used in homemade sweets and cakes. Nestles Milkmaid is the leading brand with more than 55% market share.The only other contender is GCMMFs Amul. Total investment in the dairy field between 1991-2002 was at Rs150bn, of which conflicting investment was of Rs11bn. Indias total milk production is projected to grow to 108mn tons by end of 2007 as per Tenth Plan estimates. The market is estimated to touch Rs1,100bn in value terms by FY05. Product Profile Ultra Heated Treatment (UHT) is a new product for Cavin Kare Pvt. Ltd. The company plans to launch the product is the mere future, after analyzing the consumer perception and purchase behavior steps.According David Louden, we can define Consumer Behaviour as processes a person goes throu gh when purchasing and using Products and Services, including Mental and Social processes that precede and follow these actions. Consumer behaviour encompasses the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and run that they expect will satisfy their necessarily. It is a study of the decisions of individuals, groups and organizations to spend available resources on consumption related items.There are various roles played by a consumer a) Initiator b) Influencer c) Buyer d) User The consumer buying decision process can be explained as follows Need acquaintance Pre- Purchase Information Search Evaluation of Alternatives Puchase Decision Post Purchase Behaviour Five force-out Model for Ultra Heated Milk orbit The Ultra heated milk comes under the Diary Industry. While understanding the diary industry we can apply the Porters Five Force Model to the industry thereby relating it to the Buyers Power, Suppliers power, Sub stitutes, New entrants and Degree of Rivalry.The dairy market will be analyzed taking manufacturers of packaged milk and dairy products as players, retailers as buyers, and raw milk producers (dairy farmers) as suppliers. The market has a three-level structure small dairy farms form cooperatives, which are organized into 270 unions, and each state has its own federation of these unions. The food retail market in India remains abrupt, reducing buyer power, although the entry of large foreign chains is designate to increase buyer power going forward. Strong growth in the dairy market will encourage new entrants while easing militant rivalry.Buyers Power The dairy market will be analyzed taking manufacturers/packagers of dairy products as players, and food retailers as buyers. Food and beverage retail is fragmented in India the non-organized segment accounts for a significant share of its revenues, and independents and small supermarket chains are significant in the organized segment . Regulations make it difficult for large foreign retailers such as Wal-Mart to gain access to the retail market. In these circumstances, where market players have many small potential buyers, buyer power is weakened.It is difficult to tell apart staple foods such as milk and butter, although manufacturers can target end-users with their branding strategies, or develop more individuated, gift products, such as organic yoghurt, to control against the power of buyers determined to make purchasing decisions on price alone. There is some forward integration Amul, for example, plans to open retail outlets to sell its own dairy products.Dairy products are an important part of most consumers food and beverage purchasing, and food retailers are therefore strongly motivated to stock them this weakens their buying power, assessed boilers suit as strong. Suppliers Power For many dairy markets, the key input is milk, which manufacturers must buy from farmers.Dairy cooperatives, which typica lly integrate dairy farming, milk collection, processing, and packaging, are present in developed-economy markets (e. g. Campina in India) however, they have a much more prominent role in India. Almost 100,000 dairy cooperatives are organized into 170 producer unions, which are combined at state level into 15 cooperative milk marketing federations.Some of the latter have strong consumer brands for their milk and other dairy products, such as Amul. As the Indian market is dominated by these cooperatives, the suppliers of interest are still further upstream, and include manufacturers of cattle feed, milking machines, and packaging, and providers of services such as veterinary care and artificial insemination.The products involved are fairly commoditized, and there are a reasonable number of suppliers also, the ability of cooperatives to purchase on behalf of their members (who may be very small-scale farmers) means that supplier power is correspondingly decreased.Overall, supplier po wer is moderate. New Entrants The dairy market can be entered by a new company starting up, by an existing company diversifying into dairy product production, or by a dairy products company established elsewhere beginning to sell in this market. Imports of dairy products are permitted, although tariffs are not negligible. Small-scale entry, perhaps as an artisanal producer of premium dairy products, does not require very large amounts of capital. However, for new entrants aiming to challenge the major players in the mass consumer market, entry barriers are higher.Scale economies in production will be important. Most dairy products are perishable, which means that reliable supply and distribution cold chains are vital to avoid the costs of wastage this can be a particular barrier to entry in India, with its combination of hot climate and often poor infrastructure. Leading dairy product players may have strong brands, aimed at retaining end-user loyalty, which means that new players will have a more difficult task to differentiate their own brands. administration regulations include laws on food safety, which increase compliance costs.Overall, there is a strong likelihood of new players in the dairy market. Substitutes From the consumers point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy price rise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins.The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples diet and are unlikely to becompletely replaced. Rivalry The market is fairly fragmented, with the three largest federations accounting for less than 50 % of the total market revenues. This decreases rivalry. Furthermore, as dairy products are usually perishable, storage costs are high. Industrial production of dairy products requires substantial, specialized assets, and the need to sell these off when leaving the market translates into high exit costs. Overall, rivalry is moderate.However, as the cooperative federations dominate the market in their home states, retailers have less real choice of dairy product manufacturer than elsewhere, which translates into high switching costs and reduces rivalry. Chapter 3 Profile of the Organization 31 Corporate Profile Success is a journey not a destination. Cavin kare began with a young mind choosing the road less taken.In 1983 with a single product, cavin kare started out as a small partnership firm Chik India. In the year 1990, it was promoted as beauty cosmetics pvt ltd and was later renamed as cavin kare pvt ltd CKPL in 1998. With nnovative entrepreneur C.K Ragnathan at the helm, Cavin Kare emerged into a successful enterprise. From an initial investment 1ergocalciferol0 cavin kare is an organization INR 5,000 Mil, well known for its quality products and excellent practices. Smart Marketing and clear product positioning not only ensure Cavin Kares growth but also help the company broaden its product portfolio extensively. The company now markets 10 major brands such as Chik, Fairever, Nyle, Meera, Spinz,Indica,Ruchi, CHinni, Tex and Karthika. Over the old age the company has achived significant milestones and emulous edge with sound understanding of mass marketing dynaimics.The company offers high quality personal care (Hair care, skin care, home care) and food products borne out of a keen understanding of consumer needs and keeping up companys value of innovation and customer satisfaction. Today, Cavin Kare has established a firm food hold open in the national market increasing its popularity in the international arena in the markets such as Sri Lanka Malaysia Bangladesh etc. Cavin Kare has touched a turnover of 5,000 one million million INR in 2006-2007. The company has employee strength of 640 and is well known for its people practice. The company invests in People process development.It has all india networks of 1300 stockists catering to about 25 lakh outlets nationally. 32 Partnerships 1) Hemlatha Enterprises Pvt. Ltd (HEPL) The media function of the parent company was transformed into M/S Cavin Kare Advertising Pvt LTd. (CKPL) during the late 2000 in order to cater to the parent company, CKPL needs in terms of better media planning negotiations and buying. It also planned to pitch for other clients for other non mass media business so as to function as an independent advertising agency. It started functioning as an agency on records on 29 Sep 2000 to M/s CKPL.2) Trends In tendency Pvt Ltd Trends in vogue pvt ltd a group company of CKPL came into being on July 2002 with a clear cut focus on providing personal styling and beauty s olutions to everyone in the family. The company has pioneered the concept of Family Salons in India with its specialist brands- Lime Lite and putting surface Trends. With a team of professionals, highly qualified cosmetologists and hair care specialists from its in house institution- trends academy and with the aptitude base of the Cavin Kare R and D team, trends in vogue offers a range of cosmetics treatments including those made from Natural ingredients.Two major brands under Trends in Vogue * Limelite * Green trends 3) Maa Fruits Pvt Ltd The company acquired Maa in February 2008 and post which the company is taking efforts in building efficient systems and processes. The plans include changes in packaging and concentrated efforts to build the brand. The brand is being aggressively marketed and distributed through CKPLs sales network. 4) Cavin Kare Diary Division A new entrant into the line of business under the Cavin Kare Group, the CK diary division started with the erudition of Prakash Diaries at Kanchipuram.Cavins Milk, as the brand is named, launched in Chennai on 13th January 2009. The diary division is currently in the process of vast and rapid expansion. mouth Milk Flavored Milk Full cream milk Standardized Milk Cavins Curd reiterate Tonned Milk Cavin Kare Pvt Ltd 33 Brands launched by Cavin Kare Pvt Ltd Chik wash Brand History Chick was first product to be launched by Cavin Kare in 1983 and it was responsible for popularizing the concept of sachets in the lave category. Today 71% of the volume of shampoo comes from sachets, largely due to the contribution of Chik.Chik was the first shampoo to launch a 50 paise sachet in 1999. It further accerlarated the growth of Chik, and it became the second largest shampoo brand in the country in the year 2001. The latest market share of CHik is 18%. The shampoo has launched a new variant of Chik Anti- Dandruff. Competition The biggest competitor of Chick Shampoo is Clinic Plus, which also entered into the territory of Chik offering 50 paise and 1 rupee sachets in 2002. Target sense of hearing Chik Shampoo is targeted at Women 18-35 and rural audience. Fairever Brand History uprightness is a proposition which Indians are obseesed.Till 1998 there was a only major player Fair and Lovely which was monopolizing the market with share of 95% (98% in rural), other players like Revlon Touch and Glow, Ponds Touch and Green, Freya, Fair Plus,Nivea Fairness cream for mass markets. The company then launched the product Fairever and communicated it to the target market as close to Believe of delivering fairness. The company converted a simple consumer insight into a proposition that made sense to the target audience. Over the ages consumers believed that intake of saffron and milk by expected mothers helped them to deliver a fair baby.This simple insight was converted into a product proposition and that gave birth to the brand FAIREVER. Target Audience The fairness cream customer is typically a female. The User is the catergory of B,C,D and the most common age to start using fairness cream is 13-15 years. The target age group is 14 to 35 years. USP of the brand Get Natural in just 4 weeks. Competitors Fair Lovely is a big competitor in the market. Other brands such as HLL, Emami, Godrej,Elder,Paras all try to share the same pie. Karthika Meera and Karthika together in Tamil Nadu make up to 90% of the category value while the rest is made up of unbranded players.Karthikas positioning is to provide affordable hairwah solutions in the hair wash powder front. Meera Powder apply Shikakai for hair wash was a white spread practsie in the South India specially in Tamil Nadu and Karnataka. The brand Meera was created based on that time tested tradional practice and was launched during 1990 in Tamil Nadu as abranded Shikakai powder. The primary target was on home made Shikakai users. Different variants like Amla, Hibiscus and brand extentions have been tried out over the years b ut Shikakai remains the top selling variant of the company. Competitors InformationThe major competitors are Karthika, Tiger Shikakai and Samrat. Due to Meeras premium product offering it sees a lot of traffic from premium shampoos like Sunsilk, Clinic Plus and Pantene as well. USP of the Brand The brand benefit is on Healthy hair for years Target Audience distaff 18 to 35, SEC A, B,C Meera Shampoo The brand launched on June 2001 in Tamil Nadu and Andhra Pradesh markets. IT has healthy growth and is currently having 10% market share in AP as on August 2006. Competitors The major competitors are Clinic Plus, Sunsilk and Pantene. USP The brand is build on strong and heathy hair for years.Target audience Female 18 to 35, SEC A, B,C Nyle SHampoo The brand was launched in 1993 in Tamil Nadu and reached market share of 8% in 1999 but has been declining since then. Nyle mainly sells in the northernmost west and east and competes with Ayur, Vatika and SUnsilk shampoos. Target Audience Fem ale 18 to 35, SEC A, B,C Brand Proposition Naturally nourishes and moisturizes for soft and shiny hair. Spinz Deo Brand History Spinz deo comes with long lasting international fragrances sourced from the finest perfumery houses across the world. Consumer Profile Female 15 to 28 years old.Female, Sec A and B users of Deodrants Urban and mostly college goers, women constantly on the move. Brand Ambassador Actress Genelia DSouza ( an actress in Bollywood and Kollywood) Competitors The unorganized sector is as big as the organized one. The big players in organsied markets are Rexona, Axe, Eva, Fa, Denim, Nive and Dove. The unorganized sector consists of a lot of brands. Communication lines Enjoy Life nonstop Spinz Talc Brand History The brand was launched in July 1999 in Andhra Pradesh and later in Tamil Nadu during late 1999. The brand has a good presence in Indian markets.It was relaunched later in 2002 and during this period the brand was extended across India. The brand again was re launched in Feb 2004 for the second time with packaging upgradation and new theme commercial based on enjoyment platform. Target Audience Female users of talc powder. In the age gropu of 15 to 35 years. Sec A and B Tex Tex is a brand in the segment of toilet cleaner product and was launched in the November 2005 in Tamil Nadu and achieved 10% market share within 3 months of its launch. Competitors Harpic is the biggest competitor of the brand. Target audience Housewives 25 to 45 Sec A B C Food related brands.Ruchi Pickles The product concentrates on vegetarian pickes of ginger, mango, amla, garlic, etc. Consumer Profile Unisex- Pickles are both consumer under male and female It is primarily consumed by people of age group 25- 50 years. Present in both urban and semi urban. Competitors The major players are Mothers Recipe, Priya, MTR, Bedekars etc Chinni Masalas Product Variants- Turmeric powder, sambhar powder, chicken masala etc. Consumer Profile Women in the age group 20 to 45. Pre sent in both urban and semi urban Competitors Various majors in South India such as Shakti Masala, Aachi Masala and MTR.In North Everest, Badshah and MDH. Chinnis Pickles Product Vegetarian Pickles Variants Lime, Mango, Tomato garlic in convenient sachets. Consumer Profiles Unisex- pickles for both male and females. Primarily consumed in the age group of 15 to 50 years Present in Urban and Semi urban and Rural areas. Competitors Low priced Pickle market is highly fragmented market with influence changing from district to district. Major players are Pandiyan, Kala, Selvan and Ravis. Chinnis Vermicili Variants Regular, Payasam Consumer Profile Unisex, present in both urban and semi urban.Competitors Bambina, MTR, True and Savourite. Chapter 4 Research Methodology 41 Source Method of data collection For the purpose of this study, the research tool of the questionnaire was prepared to collect the relevant primary data pertaining to the customers buying behavior or general perceptions t owards Ultra Heated Milk (UHT). The data collected was based on the random try of both UHT milk users and non UHT milk users. Besides, primary data was collected with the help of the questionnaire, the information was also collected through books, magazines, internet and newspapers.42 Methods of data collection The Primary Data accretion Method such as * Survey Method * In-depth Interview Survey Method In this method requisite information is collected through a questionnaire. To collect the information for this project we conducted with help of stratums. In-depth Interview In this method the views of the customers were gathered on the basis of the questionnaire that was prepared on the feedback collected from the study. The Secondary Data collection method such as * Magazines * Internet * Research by other players * Online research data *Reference Work43 warning Design Sampling Plan For the purpose of the survey, the information was gathered from various customers of both UHT use rs and Non users of UHT milk. Sampling Size Survey Method Questionnaire = 50 respondents The respondents were segmented into stratums such as- * House wife * Bachelors * Local Working couples * Local DINKS double income no kids Expats * Students In-depth Interview = 4 respondents Selection of Sampling Unit Non- probability, convenience sampling Sampling Media Questionnaire and Personal interview Chapter 5 Data Presentations, Analysis and Interpretation.Table 1 Comparitive Study of Major Players Brands Products Tetra Pack Size Price Shelf-Life Nestle Nestle Slim 1 cubic decimetre Packs Rs 42 per liter 120 days Nestle Nautral 1 liter Packs Rs 40 per liter 120 days Amul Amul Taaza Double Toned Milk 1 liter, 500 ml Rs 36 per liter 180 days Amul Lite Slim and Trim Milk 1 liter, 500 ml, 200 ml Rs 16 per 200ml 180 days Britania Britannia Milk 1 liter Pack Rs. 40 120 days Slimz Milk 1 liter pack Rs 40 120 days Aavin Standardised Homogenious 1liter, 500 ml Rs.39 120 days Tetra Fino ( Delite) 500ml Rs. 18 60 days Nandini Good life 500ml Rs. 17 120days Heritage Foods Slim Milk 1 liter Rs. 38 120 days New players in the markets are Mother Diary Vijaya, available only in Karnataka A. P Table Objective To study the various SKUs offered by the various players in the Tamil Nadu market for UHT milk. Table Interpretation Although the market is niche, there are 6 players in the market who offer various SKUs to the consumers. And likely there is a very probability for players who o.